Generating Revenue and Engaging Supporters: Facebook’s Birthday Charity Tool

Facebook’s Birthday Charity Tool

Facebook’s birthday fundraiser tool, launched last year, has raised over $300 million for charitable causes. While some nonprofits may have concerns about this tool, it is a good way to generate revenue and engage new supporters.

The Facebook feature prompts users two weeks before their birthday to choose a nonprofit from 750,000 vetted US organizations and then invite friends to support it. Facebook waives fundraising processing fees so 100% of donations go to the charity.

1. Spread the word

When supporters use their personal social networks to promote birthday fundraisers, they can attract significant donations for your nonprofit. Ensure that Facebook users know the money will go directly to your organization, and that you’ll use it for the stated purpose of the fundraiser. Stop Soldier Suicide, for example, includes this message on its Facebook page and website to give donors confidence that their gifts are going where they’re intended.

Two weeks before their birthday, Facebook prompts users to create a fundraiser by selecting one of 750,000 vetted US nonprofits available on the platform and creating a custom message. The fundraiser is then shared with their friends, who can choose to donate in support of the cause. This approach offers a low barrier to entry for supporters, and helps charities avoid processing fees while building closer connections with their supporters.

2. Create a challenge

Facebook’s birthday fundraiser tool is a powerful way to reach your community’s biggest donors. However, donors can be wary about where their money goes as Facebook doesn’t share any contact information between fundraisers and their chosen nonprofit (which has to be one of the 750,000 bona fide charities on the platform).

To build trust with your supporters, you must create a unique birthday challenge that will engage your community and inspire them to donate to your cause. This can be done in a variety of ways, such as a virtual raffle.

Facebook fundraisers aren’t for everyone, and there is a lot of work involved in optimizing them for maximum success. To get the most out of them, GOSH Charity began working with Give Panel to manage their fundraising and support fundraisers through personalised thank you’s and customisable email journeys. This helps them to connect with fundraisers, build relationships and drive more fundraising outcomes. Give Panel also fills in the gaps that Facebook doesn’t by default provide with clear insight into fundraiser and donor data.

3. Ask for donations

You’re probably familiar with Facebook fundraisers, which allow friends to raise money for their favorite nonprofit organizations. It’s a great way to show your support and get a nice gift from those closest to you.

However, some of your donors may be confused about how the money is distributed to the nonprofit. This is why it’s important to include all the necessary information on your website and fundraising pages.

For example, the Marine Mammal Center makes sure to clearly mention that donations made through Facebook fundraisers will be sent directly to the organization (rather than through Givebutter) and that donors are also automatically opted into receiving updates and messages from the nonprofit in addition to the donation.

Another essential piece of information to include is that donations are tax deductible. This is especially important since tax laws vary by country and region. Facebook even offers a tool to help people find out which nonprofits are eligible for tax-deductible donations.

4. Donate

In just a few years, Facebook’s birthday fundraisers have channeled more than $1 billion to nonprofit groups. For charities, it’s a great way to build awareness and encourage people to donate without much effort.

The platform does not take any fees from the donations, so every dollar goes to the charity (unlike crowdfunding platforms like Kickstarter). In November, Facebook eliminated their fees for nonprofits, making it even easier to raise money.

Facebook users can choose from more than 750,000 available bona fide nonprofit organizations to host their fundraiser. Then, they can create a personalized message explaining why they chose the organization and set their fundraising goal amount.

Facebook will also automatically share that message with the user’s friends who might be interested in supporting them. And, donors will be able to leave comments, so it’s important to respond with gratitude for any support. This will help your donors feel good about their contribution and draw more attention to your campaign.

Return to the home screen

Leave a Reply

Your email address will not be published. Required fields are marked *